An editor will toss the best press release right into the newsroom wastebasket if the headline is flat, dull and lifeless. Scientific surveys actually taken in newsrooms across the country show that an editor spends an average of only 5 seconds reading a press release before deciding whether to use it or toss it.

That's why writing attention-grabbing headlines is absolutely critical. Our expert news writers create releases that arouse curiosity. They interrupt the readers and make them stop what they're doing to read more. Our releases offer journalists answers to a question or solutions to a problem. They reveal information that's hard to find anywhere else.

The style is no-nonsense, yet they create emotional appeal.