Press conferences (also known as news conferences) are often mistakenly called to make announcements that aren’t very newsworthy. A reporter might have to fight rush-hour traffic, and then search in desperation for a parking space, then learn the news conference he almost broke his neck to get to on time was for a minor announcement that could have been handled a lot easier and quicker with a press release.

We at Three P, guide you through the best opportunities for press conferences, and when NOT to call them. We prepare your key messages and props that can help you. We train you on things the media will expect at your press conference. It’s your show, so make it as good as you can. We are there to help.