Corporate Communication
A great corporate reputation is neither built overnight nor the result of good luck; it is carefully planned, nurtured, and managed as a vital asset. The corporate and financial communications teams at Three P provide a wide range of services from research, professional copywriting, coordinating effective flotation communications programs, to investors relations.
Our strength lies in the skill and dedication of our professional staff. Over the years, Three P has built a solid reputation for organizing creative and sophisticated corporate and financial public relations' activities. Whether your company faces major organizational change or the challenge of repositioning its brand in the marketplace, our team delivers expert guidance and implementation support on the critical communications issues.
Three P develops and implements an integrated, multi-channeled financial communications campaign to maximize corporate exposure and assure increased market awareness. We develop collateral materials, Web sites and e-mail communiqués to provide a foundation for a clear, concise and consistent flow of corporate information. Client sponsored investment analyst/newsletter direct mail and e-mail programs serve to broaden the company’s shareholder base and provide for improved liquidity. We leverage our media capabilities to precisely target prospects who are most likely to respond to the client’s corporate message; not only does this enhance brand recognition for the company’s securities, it also generates widespread awareness of our client’s products and services.
Brand Building
Communications play a key role in building a successful brand. Brand communication is the art of bridging the gap between the target audiences and the organisation (or product or service) being promoted. It is the ethereal connection between the physical entity, and the audiences we believe are best suited to its purchase or promotion. It can therefore be argued that a brand only exists when this link has been made i.e. a brand is only a brand when it is communicated effectively.
Three P has years of experience delivering brand communication. We first try and find out not only the reasons for the target audience for opt for your product but also address the reasons they may have for not buying it. From brand launch, brand rejuvenation to brand repositioning – we do it all.
Public Affairs
Armed with the Right to Information Act, the power of the common man is being felt increasingly in the corridors of power. Add to that the increasing (and overbearing) vigilance of the media. Thus it becomes imperative to the paradigm of traditional public affairs-speak. Three P Public Affairs division specializes in the art and science of confidential public affairs maneuvers. For each issue or project our efforts start with primary research, extend to strategizing and implementing the entire campaign, sustained over the requisite time period and end only once the desired results are obtained.
We have begun to use unconventional communication means to get your voice across. These include mobilizing our nationwide network of grassroots contacts, arranging one-on-one meetings between policy makers and influential supporters from the districts, delivering customized and individualized mail and fax programs, and maximizing the power of the Internet to deliver consistent and measurable results.
Lifestyle & Entertainment
Be it fashion, food, music, travel, tourism, filmed or televised entertainment, we devise strategy for a high visibility, which is the be all and end all of this sector.
We engage consumers through the things they love and the way they live. In other words, we tap into consumer passion for sports, entertainment and their diverse lifestyle interests, building a seamless bond to our clients’ brands.
It all starts with dedicated teams immersing themselves in their client’s business. After that they work hand-in-hand to create public relations programs that are smart, targeted, authentic, unforgettable and of course, business building.
Technology
Business communication in technology speaks two completely different languages-
• High grade tech speak when experts and intermediate-users are the intended audience and
• Plain speak in simple words which tells the end-consumers and investors what difference a particular tech gadget or solution will make to their life and its potential in terms of usage and shelf-life.
Three P experts speak both.
We offer strategic technology PR programs executed to increase client visibility and drive sales, competitive intelligence, traditional and new media relations, industry analyst relations and briefings with key market influencers.
We also handle tech product launch programs, lab review and industry award programs