Today in India, national business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they cover and are typically well-informed. They also have long memories, don't mind phoning regulators/government officials and, in general, have a low tolerance for hackneyed news.
What they want more than anything is reliable insight. In other words, they want their sources to say something meaningful, true and authentic. Sounds simple enough but it really appears to be in short supply. Journalists are searching far and wide for those who are willing to speak the truth about important topics.
We, at Three P, provide clear message points to the media, supported by real opinions and verifiable facts. We lead with the truth about your business or industry. We speak with authority and conviction and help journalists identify the next big trend.
An editor will toss the best press release right into the newsroom wastebasket if the headline is flat, dull and lifeless. Scientific surveys actually taken in newsrooms across the country show that an editor spends an average of only 5 seconds reading a press release before deciding whether to use it or toss it.
That’s why writing attention-grabbing headlines is absolutely critical. Our expert news writers create releases that arouse curiosity. They interrupt the readers and make them stop what they’re doing to read more. Our releases offer journalists answers to a question or solutions to a problem. They reveal information that’s hard to find anywhere else.
The style is no-nonsense, yet they create emotional appeal.
Press conferences (also known as news conferences) are often mistakenly called to make announcements that aren’t very newsworthy. A reporter might have to fight rush-hour traffic, and then search in desperation for a parking space, then learn the news conference he almost broke his neck to get to on time was for a minor announcement that could have been handled a lot easier and quicker with a press release.
We at Three P, guide you through the best opportunities for press conferences, and when NOT to call them. We prepare your key messages and props that can help you. We train you on things the media will expect at your press conference. It’s your show, so make it as good as you can. We are there to help.
The rapidly increasing knowledge base of the Indian population coupled with significant media proliferation and advent of new technologies has brought about a shift of power away from manufacturers and toward retailers.
What you say and how your company communicates with the outside world is as important as the timing of when you say it. Our experts encompass every facet of your company's communication strategy when handling your product launch. Success and value are what we are about. It is our practice to get so deeply immersed in your industry and internal organization that we become a trusted extension of the core business management team.
In recent times, we have experienced an explosion of information and its easy availability. This phenomenon throws open new challenges for managers engaged with image management. Traditional information outlets such as newspapers, magazines, and trade publications, are more readily accessible due to the rapid expansion of the Internet. At the same time, we have also seen the emergence of popular online newsgroups, blog sites, and wire services. Considering the overwhelming presence of available information, critical factors affecting your company's reputation and brand aren't easily discernable from the noise.
Three P provides a comprehensive media monitoring and management solution your business can depend on to manage the discovery of emerging business issues and the trends affecting your organization's invaluable reputation.
With Three P, you'll move beyond merely reacting to news. Instead, you'll monitor complex messages over multiple brands and time frames to anticipate change; all with an eye to protecting and nurturing your critical asset - your reputation.
Public relations crisis communications are as varied as the stakes themselves. It may mean a reputation is on the line. It may mean there’s a lawsuit that has to be won, and public perception is a key factor in the outcome. Stock values may be at risk.
The art of public relations crisis communication (Crisis PR) demands that you know who your audiences are and how they can be most effectively reached. Public relations crisis communication reaches beyond press contacts as well. It with personal relationships – with reporters, editors, broadcasters – but it is leveraged through planning and grassroots campaigning.
Our crisis communication strategy takes into account all your affected stakeholders and even your publics at large who may be affected by the event. We make sure that your detailed, accurate and factual story is made available to the media. We prepare and arm the spokesperson(s) that is required to face media. If necessary we even initiate a dialogue with the concerned parties. Your internal communication is kept in to avoid unnecessary rumor mongering. We cover all the bases simultaneously.